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In 360 degree marketing, a special emphasis is on keeping touch with consumers from the beginning of the journey – from discovering the product to purchase at different touch points, across multiple devices. In any product promotion identifying the communication channels to deliver the message is very important to achieve success.

The prime advantage of 360 degree marketing is the focus on the consumer for its communication which is also at the heart of integrated marketing communications and delivering a consistent message across touch points. It is a powerful strategy as it combine print, web, social media and mobile advertising and market promotion. Truly Holistic

Communication holds the key

If there is a product and distribution channel but no communication either linear or interactive taking place, the best of products can fail. In 360 degree marketing, a special emphasis is on keeping touch with consumers from the beginning of the journey – from discovering the product to purchase at different touch points, across multiple devices.

In any product promotion identifying the communication channels to deliver the message is very important to achieve success. Once print media held the center stage but now electronic media (radio and TV), social media (Twitter, Facebook, Reddit, Pinterest), blogging, websites, events, public relations, email marketing , direct customer interactions, Pay Per Click Advertising, Inbound lead nurturing,getting customer feedback through various channels are all essential part of 360 degree marketing.

Combines the best of integrated marketing and web

The prime advantage of 360 degree marketing is the focus on the consumer for its communication which is also at the heart of integrated marketing communications and delivering a consistent message across touch points. It is a powerful strategy as it combine print, web, social media and mobile advertising and market promotion. Truly quite holistic.

Capable of being utilized across industries

Oil company Shell in association with Ferrari, KFC, Australian tourism industry, and a variety of other consumer, business industries. Tourism Australia has come up with There’s Nothing like Australia campaign that uses virtual reality (VR), to showcase country’s aquatic and coastal experiences. The seventeen films cover ride over the 12 Apostles, sailing the Whitsundays, swimming with sea lions and dolphins in Australia, cruising Sydney Harbour, snorkeling in the Great Barrier Reef among others.

Creativity is at the heart of 360 degree

According to DC Priyan, who has worked earlier with Ogilvy & Mather, creativity is at the heart of 360 degree marketing. Ideas will continue to drive execution, but pervasive creativity will define the success of the campaign and the brand in the market place.

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